Stakeholder Engagement

Stakeholder Engagement
Primary link:
Depth of Impact
Engaging Stakeholders to Achieve Deeper Impact

Core Practices:

  • Integrate social stakeholders into mainstream markets.
  • Integrate market players into social sector.
  • Increase interaction and dependence among all stakeholder groups.
  • Influence market player behaviors.
Secondary link:
Adaptability
Engaging Stakeholders to Achieve Greater Adaptability

Synergies:

  • Engage stakeholders in devising a coherent shared value system.
  • Use stakeholder choice as an adaptability mechanism.
  • Use a distributed approach that support grassroots innovation.

Tensions:

  • Be mindful not to create a culture in which traditional social work is seen as a dead-end, undermining social staff morale.
Tertiary link:
Blended Value
Engaging Stakeholders to Achieve Blended Value

Synergies:

  • Capture stakeholders' spending power.
  • Engage donors in a longer-term investment approach.
  • Use stakeholders to diversify human resources.

Tensions:

  • Be mindful that increased integration might forfeit traditional fundraising channels.
  • Engaging in market mechanisms means less time for traditional fundraising.
Quaternary link:
Efficiency
Engaging Stakeholders to Achieve Greater Efficiency

Synergies:

  • Leverage stakeholders’ knowledge and skills by promoting the concept of “user-led innovation”.

Tensions:

  • Increasing stakeholder engagement required accepting slower stakeholder-driven trial and error processes.