Core Practices:

• Retain market wealth-creation at the source.
• Turn social challenges into wealth-creation opportunities.
• Make resources more scalable and renewable.

Synergies:

• Use market research to improve knowledge of resource availability.
• Develop appropriate technology to manage resources renewably.
• Research the potential of less coveted/more available resources.

Tensions:

• Be wary of over promising and under delivering.
• Research requires upfront investments and associated financial risks.

Synergies:

• Capture stakeholders' spending power.
• Engage donors in a longer-term investment approach.
• Use stakeholders to diversify human resources.

Tensions:

• Be mindful that increased integration might forfeit traditional fundraising channels.
• Engaging in market mechanisms means less time for traditional fundraising.

Synergies:

• Promote a culture of self-worth among social clients.
• Be honest about successes and failures when promoting risk-taking.

Tensions:

• New business culture might cause the loss of existing human resources.