Culture Management

Primary link:
Adaptability 		Managing Culture to Achieve Greater Adaptability

Core Practices:

  • Encourage a more competitive organizational environment to increase watchfulness and reduce resistance to change.
  • Implement results-oriented, decentralized management practices to support creativity and initiative.
Secondary link:
Depth of Impact 		Managing Culture to Achieve Deeper Impact

Synergies:

  • Change perceptions about who the stakeholders are.
  • Engage mainstream market channels to blur the lines between stakeholder groups.
  • Use social marketing techniques to counter damaging marketing messages.

Tensions:

  • Excessive use of business jargon might alienate your core stakeholders
Tertiary link:
Efficiency 		Managing Culture to Achieve Greater Efficiency

Synergies:

  • Promote work ethic among social clients and internal stakeholders.
  • Promote a mindset in support of knowledge sharing.

Tensions:

  • Be mindful of the fact that promoting a more competitive business attitude might impede efforts to promote knowledge sharing.
Quaternary link:
Blended Value 		Managing Culture to Achieve Blended Value

Synergies:

  • Promote a culture of self-worth among social clients.
  • Be honest about successes and failures when promoting risk-taking.

Tensions:

  • New business culture might cause the loss of existing human resources.